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Brands: Interdisciplinary Perspectives - Routledge Interpretive Marketing Research 1. izdevums
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Brands: Interdisciplinary Perspectives - Routledge Interpretive Marketing Research
Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical – each section contextualised by a new introduction from leading brand scholars. This
390 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 12. decembris |
| ISBN13 | 9780367870171 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 390 |
| Izmēri | 150 × 220 × 10 mm · 453 g |
| Valoda | Angļu |
| Redaktors | Schroeder, Jonathan E. |
