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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research 1. izdevums
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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
264 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 31. marts |
| ISBN13 | 9780367785475 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 272 |
| Izmēri | 150 × 220 × 10 mm · 385 g |
| Valoda | Angļu |
| Redaktors | Kennedy, Ann-Marie (University of Canterbury, New Zealand) |
