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Strategic Integrated Marketing Communications Percy, Larry (Larry Percy Consulting, USA) 4. izdevums
Strategic Integrated Marketing Communications
Percy, Larry (Larry Percy Consulting, USA)
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
328 pages, 38 Tables, black and white; 27 Line drawings, black and white; 22 Halftones, black and wh
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 3. marts |
| ISBN13 | 9780367770624 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 304 |
| Izmēri | 175 × 246 × 22 mm · 586 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim