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Global Marketing Gillespie, Kate (University of Texas, USA) 5. izdevums
Global Marketing
Gillespie, Kate (University of Texas, USA)
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.
528 pages, 21 Line drawings, color; 49 Tables, color; 21 Illustrations, color
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 30. septembris |
| ISBN13 | 9780367694128 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 544 |
| Izmēri | 297 × 213 × 41 mm · 1,71 kg |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim