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Frugal Innovation and the New Product Development Process: Insights from Indonesia - Routledge Advances in Management and Business Studies Stephanie B.M. Cadeddu 1. izdevums
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Frugal Innovation and the New Product Development Process: Insights from Indonesia - Routledge Advances in Management and Business Studies
Stephanie B.M. Cadeddu
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.
270 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 30. septembris |
| ISBN13 | 9780367662684 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 270 |
| Izmēri | 233 × 155 × 21 mm · 430 g |
| Valoda | Angļu |
