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How to Win at CRM: Strategy, Implementation, Management Seth Kinnett 1. izdevums
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How to Win at CRM: Strategy, Implementation, Management
Seth Kinnett
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f
220 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 30. septembris |
| ISBN13 | 9780367657888 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 220 |
| Izmēri | 150 × 220 × 10 mm · 349 g |
| Valoda | Angļu |
