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Advertising Management in a Digital Environment: Text and Cases Kelley, Larry D. (University of Houston, USA) 1. izdevums
Advertising Management in a Digital Environment: Text and Cases
Kelley, Larry D. (University of Houston, USA)
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.
200 pages, 7 Line drawings, black and white; 29 Tables, black and white; 7 Illustrations, black and
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 22. jūlijs |
| ISBN13 | 9780367620745 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 202 |
| Izmēri | 246 × 175 × 27 mm · 380 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim