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Winning with Data in the Business of Sports: CRM and Analytics Fiona Green 2. izdevums
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Winning with Data in the Business of Sports: CRM and Analytics
Fiona Green
This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.
240 pages, 18 Halftones, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 18. marts |
| ISBN13 | 9780367610708 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 228 |
| Izmēri | 241 × 161 × 21 mm · 484 g |
| Valoda | Angļu |
