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Strategic Marketing for High Technology Products: An Integrated Approach - Routledge Studies in Innovation, Organizations and Technology Thomas Fotiadis 1. izdevums
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Strategic Marketing for High Technology Products: An Integrated Approach - Routledge Studies in Innovation, Organizations and Technology
Thomas Fotiadis
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f
194 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 14. augusts |
| ISBN13 | 9780367591113 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 194 |
| Izmēri | 155 × 233 × 14 mm · 322 g |
| Valoda | Angļu |
