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Nation Branding: Concepts, Issues, Practice Keith Dinnie 3. izdevums
Nation Branding: Concepts, Issues, Practice
Keith Dinnie
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
280 pages, 21 Line drawings, color; 2 Halftones, color; 14 Tables, color; 23 Illustrations, color
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 12. aprīlis |
| ISBN13 | 9780367569891 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 268 |
| Izmēri | 246 × 189 × 23 mm · 600 g |
| Valoda | Angļu |