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Sport Consumer Behaviour: Marketing Strategies Funk, Daniel C (Temple University, USA) 2. izdevums
Sport Consumer Behaviour: Marketing Strategies
Funk, Daniel C (Temple University, USA)
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.
352 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 2. augusts |
| ISBN13 | 9780367552435 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 338 |
| Izmēri | 243 × 173 × 30 mm · 632 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim