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Building Corporate Identity, Image and Reputation in the Digital Era - Routledge Studies in Marketing T. C. Melewar 1. izdevums
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Building Corporate Identity, Image and Reputation in the Digital Era - Routledge Studies in Marketing
T. C. Melewar
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
600 pages, 31 Line drawings, black and white; 9 Halftones, black and white; 38 Tables, black and whi
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 30. jūlijs |
| ISBN13 | 9780367531232 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 554 |
| Izmēri | 242 × 162 × 38 mm · 994 g |
| Valoda | Angļu |
| Redaktors | Dennis, Charles (Middlesex Business School, UK) |
| Redaktors | Foroudi, Pantea (Middlesex University London, UK) |
| Redaktors | Melewar, T C (Middlesex University London, UK) |
