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Marketing for Sustainable Tourism
Xavier Font
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.
198 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 1. februāris |
| ISBN13 | 9780367529796 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 198 |
| Izmēri | 173 × 244 × 16 mm · 384 g |
| Valoda | Angļu |
| Redaktors | Font, Xavier (University of Surrey, UK) |
| Redaktors | McCabe, Scott (Nottingham University Business School, UK) |
