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Authorship as Promotional Discourse in the Screen Industries: Selling Genius - Routledge Studies in Media and Cultural Industries Leora Hadas
Authorship as Promotional Discourse in the Screen Industries: Selling Genius - Routledge Studies in Media and Cultural Industries
Leora Hadas
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.
196 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 1. augusts |
| ISBN13 | 9780367504045 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 196 |
| Izmēri | 234 × 155 × 25 mm · 330 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim