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Managing Global Strategy: Developing an Effective Strategy in International Business William H. A. Johnson 1. izdevums
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Managing Global Strategy: Developing an Effective Strategy in International Business
William H. A. Johnson
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
170 pages, 34 Line drawings, black and white; 2 Halftones, black and white; 18 Tables, black and whi
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 22. oktobris |
| ISBN13 | 9780367468552 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 170 |
| Izmēri | 150 × 220 × 20 mm · 500 g |
| Valoda | Angļu |
