Pastāsti draugiem par šo preci:
Project Marketing: A Practical Approach Phadtare, Milind Trivikram (Senior Professor, NICMAR, Pune)
Project Marketing: A Practical Approach
Phadtare, Milind Trivikram (Senior Professor, NICMAR, Pune)
This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
170 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 30. decembris |
| ISBN13 | 9780367350918 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 104 |
| Izmēri | 154 × 232 × 9 mm · 190 g |
| Valoda | Angļu |