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Celebrity, Convergence and Transformation - Key Issues in Marketing Management 1. izdevums
Celebrity, Convergence and Transformation - Key Issues in Marketing Management
This book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.
266 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 7. februāris |
| ISBN13 | 9780367230869 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 266 |
| Izmēri | 150 × 220 × 10 mm · 510 g |
| Valoda | Angļu |
| Redaktors | Brownlie, Douglas (University of Dundee, UK) |
| Redaktors | Hewer, Paul (Strathclyde University, UK) |
| Redaktors | Kerrigan, Finola (Kings College London, UK.) |