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Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications Mounir Kehal-Shahira El Alfy 1. izdevums
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Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications
Mounir Kehal-Shahira El Alfy
Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.
192 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 13. janvāris |
| ISBN13 | 9780367184834 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 182 |
| Izmēri | 241 × 159 × 18 mm · 458 g |
| Valoda | Angļu |
| Redaktors | El Alfy, Shahira |
| Redaktors | Kehal, Mounir |
