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Brand Beauty Unleashed: The Value of Aesthetics in Marketing Roberto M. Alvarez del Blanco 1. izdevums
Brand Beauty Unleashed: The Value of Aesthetics in Marketing
Roberto M. Alvarez del Blanco
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
190 pages, 3 Line drawings, black and white; 88 Halftones, color; 1 Tables, black and white; 88 Illu
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 30. marts |
| ISBN13 | 9780367112417 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 190 |
| Izmēri | 235 × 156 × 9 mm · 368 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim