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The Rhetoric and Reality of Marketing: An International Managerial Approach J Gregory Keyes
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The Rhetoric and Reality of Marketing: An International Managerial Approach
J Gregory Keyes
It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.
224 pages, Illustrations, 1 map
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 15. aprīlis |
| ISBN13 | 9780333987322 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 202 |
| Izmēri | 140 × 216 × 17 mm · 399 g |
| Redaktors | Kitchen, P. |
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