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Practical Marketing Planning John Cooper
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Practical Marketing Planning
John Cooper
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
288 pages, line drawings, tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1997. gada 12. maijs |
| ISBN13 | 9780333679081 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 288 |
| Izmēri | 144 × 234 × 16 mm · 436 g |
| Valoda | Angļu |
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