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Contemporary Issues in Marketing Martin Evans
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Contemporary Issues in Marketing
Martin Evans
This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.
240 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1999. gada 1. jūnijs |
| ISBN13 | 9780333677742 |
| Izdevēji | Macmillan Education UK |
| Lapas | 240 |
| Izmēri | 190 × 246 × 14 mm · 473 g |
| Valoda | Angļu |
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