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Understanding the Consumer: A Psychological Approach David A. Statt
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Understanding the Consumer: A Psychological Approach
David A. Statt
It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.
352 pages, figures, tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1997. gada 5. marts |
| ISBN13 | 9780333660638 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 352 |
| Izmēri | 155 × 235 × 17 mm · 539 g |
| Valoda | Angļu |
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