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Brands: The New Wealth Creators John Murphy
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Brands: The New Wealth Creators
John Murphy
This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.
240 pages, facsimiles
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1997. gada 14. novembris |
| ISBN13 | 9780333659090 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 224 |
| Izmēri | 155 × 235 × 16 mm · 387 g |
| Valoda | Angļu |
| Redaktors | Hart, S. |
| Redaktors | Murphy, J. |
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