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Organizational Buying Behaviour: Purchasing and Marketing Management Implications Michael J. Baker
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Organizational Buying Behaviour: Purchasing and Marketing Management Implications
Michael J. Baker
Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
285 pages, illustrations, bibliography, index
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1986. gada 14. septembris |
| ISBN13 | 9780333393512 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 271 |
| Izmēri | 147 × 219 × 26 mm · 512 g |
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