Pastāsti draugiem par šo preci:
Lifestyle Marketing: Reaching the New American Consumer Ronald D. Michman
Lifestyle Marketing: Reaching the New American Consumer
Ronald D. Michman
Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.
260 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 30. oktobris |
| ISBN13 | 9780313361562 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 256 |
| Izmēri | 156 × 235 × 13 mm · 353 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim