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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers
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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers
In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.
220 pages, 16 illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 30. novembris |
| ISBN13 | 9780275992231 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 232 |
| Izmēri | 156 × 235 × 24 mm · 512 g |
| Valoda | Angļu |
| Redaktors | Hauser, William J. |
| Redaktors | Lewison, Dale M. |
| Redaktors | Orr, Linda M. |
| Redaktors | Thomas, Andrew R. |
