Customer Relationship Management - Ed Peelen - Books - Pearson Education Limited - 9780273774952 - September 24, 2013
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Ed Peelen
Customer Relationship Management 2nd edition

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'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.

440 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 24, 2013
ISBN13 9780273774952
Publishers Pearson Education Limited
Pages 440
Dimensions 192 × 243 × 24 mm   ·   726 g
Language English  

See all of Ed Peelen ( e.g. Paperback Book )