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Customer Relationship Management Ed Peelen 2. izdevums
Customer Relationship Management
Ed Peelen
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
440 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 24. septembris |
| ISBN13 | 9780273774952 |
| Izdevēji | Pearson Education Limited |
| Lapas | 440 |
| Izmēri | 192 × 243 × 24 mm · 726 g |
| Valoda | Angļu |