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Essentials of Global Marketing
Svend Hollensen
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
560 pages, Illustrations, maps
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 19. jūlijs |
| ISBN13 | 9780273756545 |
| Izdevēji | Pearson Education Limited |
| Lapas | 560 |
| Izmēri | 193 × 262 × 19 mm · 1,03 kg |
