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Strategic Brand Management: A European Perspective Kevin Keller 2. izdevums
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Strategic Brand Management: A European Perspective
Kevin Keller
Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learning, the text teaches your students to make business decisions like real managers.
968 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 6. decembris |
| ISBN13 | 9780273737872 |
| Izdevēji | Pearson Education Limited |
| Lapas | 968 |
| Izmēri | 248 × 190 × 36 mm · 1,59 kg |
