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Essentials of Marketing Research Naresh Malhotra
Essentials of Marketing Research
Naresh Malhotra
Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.
496 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 11. aprīlis |
| ISBN13 | 9780273724339 |
| Izdevēji | Pearson Education Limited |
| Lapas | 496 |
| Izmēri | 195 × 264 × 18 mm · 904 g |
| Valoda | Angļu |
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