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Marketing Research with SPSS Stephen Robbins
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Marketing Research with SPSS
Stephen Robbins
Suitable for undergraduate students studying marketing research. Marketing Research provides a step-by-step treatment of the major choices facing marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.
456 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 10. aprīlis |
| ISBN13 | 9780273703839 |
| Izdevēji | Pearson Education Limited |
| Lapas | 456 |
| Izmēri | 189 × 243 × 25 mm · 750 g |
| Valoda | Angļu |
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