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Product Strategy and Management Michael Baker 2. izdevums
Product Strategy and Management
Michael Baker
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.
560 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 26. aprīlis |
| ISBN13 | 9780273694502 |
| Izdevēji | Pearson Education Limited |
| Lapas | 560 |
| Izmēri | 188 × 245 × 31 mm · 888 g |
| Valoda | Angļu |
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