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Brand Management: A Theoretical and Practical Approach Rik Riezebos
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Brand Management: A Theoretical and Practical Approach
Rik Riezebos
This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.
352 pages, illustrations, indexes
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2002. gada 9. septembris |
| ISBN13 | 9780273655053 |
| Izdevēji | Pearson Education Limited |
| Lapas | 352 |
| Izmēri | 189 × 247 × 19 mm · 654 g |
| Valoda | Angļu |
