Pastāsti draugiem par šo preci:
Consumer Neuroscience - The MIT Press Cerf
Consumer Neuroscience - The MIT Press
Cerf
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
368 pages, 74 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 16. novembris |
| ISBN13 | 9780262036597 |
| Izdevēji | MIT Press Ltd |
| Lapas | 368 |
| Izmēri | 210 × 231 × 24 mm · 1,09 kg |
| Valoda | Angļu |
| Redaktors | Cerf, Moran (Northwestern University) |
| Redaktors | Garcia-Garcia, Manuel |