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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World John Quelch
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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World
John Quelch
Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.
256 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 23. februāris |
| ISBN13 | 9780241961643 |
| Izdevēji | Penguin Books Ltd |
| Lapas | 256 |
| Izmēri | 235 × 171 × 12 mm · 340 g |
| Valoda | Angļu |
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