Pastāsti draugiem par šo preci:
Positioning for Advantage: Techniques and Strategies to Grow Brand Value Professor Kimberly A. Whitler
Positioning for Advantage: Techniques and Strategies to Grow Brand Value
Professor Kimberly A. Whitler
Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
280 pages, 58 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 7. septembris |
| ISBN13 | 9780231189002 |
| Izdevēji | Columbia University Press |
| Lapas | 264 |
| Izmēri | 237 × 161 × 24 mm · 520 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim