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Building Brand Authenticity: 7 Habits of Iconic Brands M. Beverland
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Building Brand Authenticity: 7 Habits of Iconic Brands
M. Beverland
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
240 pages, 1 black & white tables, 3 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 22. oktobris |
| ISBN13 | 9780230580312 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 219 |
| Izmēri | 164 × 233 × 19 mm · 518 g |
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