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Strategic International Marketing: An Advanced Perspective T C Melewar
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Strategic International Marketing: An Advanced Perspective
T C Melewar
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
336 pages, 0
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 17. janvāris |
| Oriģinālā izdošanas datums | 2011 |
| ISBN13 | 9780230580244 |
| Izdevēji | Macmillan Education UK |
| Lapas | 336 |
| Izmēri | 190 × 244 × 19 mm · 657 g |
| Valoda | Angļu |
| Redaktors | Gupta, Suraksha |
| Redaktors | Melewar, T. C. |
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