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Building Brand Value the Playboy Way S. Gunelius
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Building Brand Value the Playboy Way
S. Gunelius
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
208 pages, 2 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 16. septembris |
| ISBN13 | 9780230577893 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 188 |
| Izmēri | 168 × 245 × 17 mm · 466 g |
| Valoda | Angļu |
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