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Sensory Marketing B. Hulten
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Sensory Marketing
B. Hulten
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
198 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 21. maijs |
| ISBN13 | 9780230576575 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 183 |
| Izmēri | 167 × 242 × 17 mm · 432 g |
| Valoda | Angļu |
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