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The Political Marketing Game J. Lees-Marshment
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The Political Marketing Game
J. Lees-Marshment
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
272 pages, 0, 3 black & white illustrations, 7 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 29. marts |
| ISBN13 | 9780230537774 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 259 |
| Izmēri | 144 × 217 × 24 mm · 521 g |
| Valoda | Angļu |
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