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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web D. Padua
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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
D. Padua
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
264 pages, 4 black & white tables, 18 diagrames
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 31. jūlijs |
| ISBN13 | 9780230391246 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 231 |
| Izmēri | 138 × 222 × 20 mm · 521 g |
| Valoda | Angļu |
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