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Ethics in Marketing and Communications: Towards a Global Perspective Mckinley, Mary M, Professor
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Ethics in Marketing and Communications: Towards a Global Perspective
Mckinley, Mary M, Professor
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
144 pages, 4 figures, 13 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 13. decembris |
| ISBN13 | 9780230358553 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 130 |
| Izmēri | 143 × 224 × 14 mm · 317 g |
| Valoda | Angļu |
| Redaktors | McKinley, M. |
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