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Managing Corporate Communication: A Cross-Cultural Approach Rossella Gambetti
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Managing Corporate Communication: A Cross-Cultural Approach
Rossella Gambetti
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
552 pages, 20 black & white line drawings, 20 black & white tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 16. novembris |
| ISBN13 | 9780230348028 |
| Izdevēji | Bloomsbury Publishing PLC |
| Lapas | 552 |
| Izmēri | 155 × 231 × 29 mm · 828 g |
| Valoda | Angļu |
| Redaktors | Gambetti, Rosella |
| Redaktors | Quigley, Stephen |
