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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers M. Ingwer
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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
M. Ingwer
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
252 pages, 4 black & white tables, 14 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 16. jūlijs |
| ISBN13 | 9780230340275 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 235 |
| Izmēri | 163 × 246 × 22 mm · 592 g |
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