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Competitive Strategies: Managing the Present, Imagining the Future - Bocconi on Management E. Valdani
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Competitive Strategies: Managing the Present, Imagining the Future - Bocconi on Management
E. Valdani
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
288 pages, 106 figures, 18 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 30. novembris |
| ISBN13 | 9780230301641 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 272 |
| Izmēri | 140 × 222 × 20 mm · 476 g |
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