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Retail Internationalization in China: Expansion of Foreign Retailers L. Qixun Siebers
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Retail Internationalization in China: Expansion of Foreign Retailers
L. Qixun Siebers
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
192 pages, 0, 1 maps, 9 figures, 25 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 19. jūlijs |
| ISBN13 | 9780230293373 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 208 |
| Izmēri | 143 × 223 × 19 mm · 453 g |
| Valoda | Angļu |
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