The Media Industries and their Markets: Quantitative Analyses - Applied Econometrics Association Series -  - Grāmatas - Palgrave Macmillan - 9780230277700 - 2010. gada 17. septembris
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The Media Industries and their Markets: Quantitative Analyses - Applied Econometrics Association Series

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This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.


248 pages, Illustrations

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2010. gada 17. septembris
ISBN13 9780230277700
Izdevēji Palgrave Macmillan
Lapas 231
Izmēri 223 × 142 × 20 mm   ·   432 g
Redaktors Badillo, P.
Redaktors Lesourd, J.

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