Parissa Haghirian

Japanese Consumer Dynamics Parissa Haghirian

Marc Notes: Includes bibliographical references and index. Table of Contents: List of Tables -- List of Figures -- Preface -- Notes on Contributors -- Part I. Japanese Consumers Today -- 1. The Historical Development of Japanese Consumerism / Parissa Haghirian -- 2. Japanese Consumer Behaviour / Parissa Haghirian, Aaron Toussaint -- 3. Consumer Rights in Japan / Luke Nottage -- Part II. Japanese Consumer Groups -- 4. Elderly Consumers in Japan: The Most Mature 'Silver Market' Worldwide / Emmanuel J. Cheron -- 5. The Single Market / Kristie Collins -- 6. Indulging in Luxury? Japan's 'New Rich' Consumers / Parissa Haghirian -- 7. Male Order: Resonating with Today's Young Male Japanese Consumers / Aaron Toussaint -- 8. Otaku Consumers / Patrick W. Galbraith -- Part III. Consumer Trends in Japan -- 9. Beyond Sushi and Tempura: An Overview of the Japanese Food Market / Stephanie Assmann -- 10. Fashion, Self, Postmodern Consumer Culture and Sex and the City / Aiko Yoshioka -- 11. Mobile Consumers and Consumption in Japan / Benjamin Hentschel -- Index. Biographical Note: PARISSA HAGHIRIAN is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School and an adjunct professor at Temple University in Tokyo. Parissa holds a Master degree in Japanese Anthropology (University of Vienna, Austria), a Master degree and a PhD in International Management (Vienna University of Business, Austria). Since joining Sophia University Dr. Haghirian has taught undergraduate, graduate and MBA level classes on the subject of Japanese business practices and researched and consulted on numerous aspects of Japanese business practices with Western and native Japanese companies in Tokyo. She has published several books and articles on the topic and is the editor of "J-Management; Fresh Perspectives on the Japanese Firm in the 21st Century" and "Innovation and Change in Japanese Management."Publisher Marketing: Introducing the topic of Japanese consumerism, its development, Japanese consumer behavious today, the major consumer groups in Japan and recent developments in the field, this book offers a concise overview of each topic and is an excellent reference tool on Japanese consumers and the Japanese consumer market.

Contributor Bio:  Haghirian, Parissa Japan; Professor Sophia University;